Here is a little more on web publishing for the non-technical person. Since I began playing with Weebly, I've also been looking at several non-technical web publishing sites including Doodlekit which will allow more advanced features like shopping carts, search capabilities, and other advanced features, but as expected those come with a price (or advertising). If you need the extra features it might be a good fit. TechCrunch had an interesting article mentioning several applications out there; I've quickly tested Squarespace and Sampa, but still recommend Weebly as the easiest to use of this type of novice web publishing. If you need a more custom web site you can always consider hiring a pro.